If you need financing for your equipment, Direct Capital is one option to use. Several of Norm’s clients have easily obtained financing through Direct Capital. It is well-rated through the Better Business Bureau.


As the best of the restaurant equipment leasing companies, Direct Capital offers creative solutions to your financial dilemmas. Direct Capital has provided hundreds of businesses with the capital they need to upgrade their equipment and ensure that quality is kept up to par at all times. Their financing solutions allow you to stay up to date without inconveniencing your customers.


Restaurant equipment loans aren’t the only valuable service they offer for businesses that are looking to upgrade and expand. Options include:

  • Working capital loans
  • Purchase of discounted equipment
  • Franchise financing
  • Equipment financing
  • Selling of used equipment


Direct Capital provides:

  • Creative financing options
  • Exceptional customer service
  • Customized borrowing plans specific for your business
  • Fast communication
  • Financing across a variety of industries

Receive the financing you need to keep your business technology, vehicles, and equipment up to date. Direct Capital sets up your restaurant equipment loan with monthly payments you can afford and buyout options that work for your long term goals.

Direct Capital understands what it takes to put that spark back in your business by looking at your business and designing your financing options based on all factors that are relevant to your situation before deciding on a plan.


  • Apply online. The application process takes only about three minutes.
  • Sign your documents electronically You will receive your contracts in a secure online format.
  • Get your financing.



Click on the Direct Capital button below to begin your application process.

Financing Direct Capital Norms Refrigeration & Ice

Please note that Norm’s Refrigeration & Ice does not benefit through the use of the listed referrals. This is simply a service to assist clients with reputable companies to use at their own discretion.